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File Resolution |
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File resolution is very closely related to the overall
quality of a photo. The standard form of measurement is in terms of DPI or
dots per square inch. Each picture is made up of millions of tiny dots
that form its overall look and feel. The higher the DPI, the higher the
file resolution and quality of the photo. Below is an example
of the same photo at two distinct DPI. |
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The photo on the left is at 300 DPI and the photo on the
right is at 75 DPI. Although both are derived from the same original file,
it is easy to tell that each has its own look and feel. The one on the
left is sharp and clear while the photo on the right is blurry and pixilated.
It is very important for our customers to understand that if they send a file
that is blurry, pixilated, and at a low resolution, the quality of the final
product may not be up to the expected standard. It is the
customer's responsibility to upload and attach files that are 300 DPI or higher.
Pressing Matters is not responsible for any products created from poor quality
files. |
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Cropping |
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Cropping is a term used for enlarging a certain area of a
photo to create a new one. With new digital technologies, it is easy to
crop sections of a photo to create a different look and feel to the same photo.
Below is an example of the same photo, however, one is cropped and the other has
been unchanged. |
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As you can see, there is a very apparent differences between
the two. Although they come from the same file, the one
on the right side of the screen is much more profound and captured the action
much more clearly than the photo on the left. The cropped file almost
gives the allusion of a completely different photo. This technology can
make the average photo come alive with action. All photos that you receive
will be cropped and modified for the best possible outcome. One problem
can persist when cropping a photo: the file quality can be compromised if one
enlarges a section of the photo that is too small for the final product dimensions.
If you plan on sending a photo that is cropped, please make sure that the file
quality is still at a very high level. |
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Lighting and Color |
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Lighting and color are two very large facets of the digital
photography world. The lighting conditions can have significant effects on
the outcome of the photos shot at an event. Below is an example of the
same photo with two different lighting and color outcomes. |
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The photo on the left is the original file. It is very
dark and the color saturations are off. The photo on the right has been
drastically improved by editing some of the lighting and coloring of the file.
The photo on the left is unusable, while the photo on the right looks as if
nothing was ever wrong. With the right lighting and coloring techniques, a
bad photo can be salvaged and an average photo can become amazing. |
